Nick Parker has worked in the leisure software sector for 18 years in senior positions at Nintendo, Sony and Atari. Following his role as Business Analysis Manager at Nintendo, Nick joined Sony Computer Entertainment Europe in 1995 where, as VP Strategic Planning, he held overall responsibility for the company’s software catalogue management, sales forecasting and market research. He was also responsible for the company’s online strategy, overseeing the playstation-europe.com operation and both on and offline consumer databases and formulating the company’s approach to future broadband technologies. Nick also provided a primary soundboard to the executive for company strategic direction.